Product Design Leader with over eight years of experience building and scaling UX practices, leading high-performing teams, and delivering user-centered products that drive business growth, adoption, and operational impact.
17@fox-unit.com
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Experience
Lead Product Designer
Vinneren
2023
Remote & CDMX
- Led the creation and delivery of 24+ digital products for external clients and internal initiatives.
- Optimized the UI production process, reducing delivery time from 2.5 months to 3 days (96% improvement), unlocking capacity for research and strategic design.
- Defined and governed design strategy, principles, and standards across the organization.
- Evangelized User-Centered Design as a core mindset across teams, influencing leadership, product, and technology decision-making.
- Promoted experimentation with emerging AI technologies to improve design processes, accelerate workflows, and expand the team’s strategic capabilities.
Product Designer
Clip
May 2022 – March 2023
Remote & CDMX
- Implemented device connectivity improvements that reduced hardware-related support calls by 34%.
- Contributed to the development of PrestaClip, positioned as a flagship product in 2022, through merchant research and user insights.
Lead UX Designer
Creative Hub Studio ↗
January 2022 – April 2022
Remote
- Led the UX team, redefining product flows and establishing improved design best practices.
- Designed the foundation of the rewards program, incorporating gamification principles that continue to be used across the product portfolio.
- Defined core components of the “Origin” Design System, enabling consistency and scalability across digital experiences.
Head of UX/UI
Creative Hub Studio ↗
January 2022 – April 2022
Remote
- Led the UX & Research team and defined the digital experience strategy across products.
- Redesigned the onboarding experience, reducing drop-off by 70% and enabling users to access credit in under 5 minutes.
- Designed and launched the Kubo Wallet, integrating debit card, payments, investments, and credit into a unified experience.
- Created the “Geometría” Design System for the 2.0 app and web platform, ensuring consistency and scalability across channels.
Senior UX/UI Designer
Creative Hub Studio ↗
September 2018 – December 2019
CDMX
- Redesigned the Santander Súper Móvil App and Santander Universidades App, improving usability and overall experience.
- Co-facilitated Design Sprints for the digital campus initiative in collaboration with Tecnológico de Monterrey.
- Co-created the “Flame” Design System, later scaled at a global level within Santander.
- Led the implementation of Santander’s Dark Mode experience across digital products.
Senior UX/UI Designer
Creative Hub Studio ↗
September 2018 – December 2019
CDMX
- Led design projects for major clients including Santander/Mastercard, RCI, Chedraui, and Nestlé Dolce Gusto.
- Unified Santander/Mastercard rewards platforms through a Single Sign-On experience, improving access and continuity.
- Increased user interactions by 18% for RCI through an information architecture redesign.
- Redesigned Chedraui’s checkout experience, improving navigation clarity and conversion performance.
- Created a UI Kit for Nestlé Dolce Gusto LATAM to ensure visual consistency across regional platforms.
- Helped evangelize User-Centered Design practices internally and with clients, promoting a more research-driven and user-focused approach to product development.
Skills
Hardskills
- UX Design
- UI Design
- Product Strategy
- Design Systems
- Usability Testing
- Design Thinking
- Agile/Scrum
- Figma
- User Research
- Gamification
- Accessibility (WCAG),
- IA
- Maze
- Principle
- Lean UX
Communication & Collaboration
- Cross-Functional Team Leadership
- Client Relationship Management
- Stakeholder Communication
Soft skills
- Leadership & Mentorship
- Strategic Thinking
- Design Evangelism
- Stakeholder Communication
- Cross-functional Collaboration
- Problem Solving
- Adaptability
- Negotiation